GTM LEADERS WORKSHOP
GTM Edge: Customer Insights & Strategies for Growth in 2026
Join us for an invitation-only seated two-course lunch designed to connect senior revenue and GTM leaders to spark meaningful conversations and share insights from Australia’s top executives.
Time: 11:45pm - 2:30pm
Date: 20th November 2025
Location: Doltone House, Hyde Park Sydney NSW
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What's on the Agenda
Join us for an exclusive seated two-course lunch designed to connect senior leaders, spark meaningful conversations, and share insights from Australia’s top executives.
11:45 PM - 12:00 PM | Arrival & Networking Drinks
Settle in and connect with peers over refreshments before the main program begins.
12:00 PM - 12:35 PM | Welcome
Jim Berry, CEO at ADAPT will open with unique Australian customer insights.
12:35 PM - 1:05 PM | Panel Discussion
Cutting Through the Noise: Leading Sales Growth in 2026
Hear from industry leaders on how to cut through the clutter and ensure your brand resonates where it matters most.
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Angela Fox - Senior Vice President & Managing Director at Dell Technologies Australia & New Zealand
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Nick Flood - Managing Director at IBM Australia & New Zealand
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Jonathan Staff - CRO at ASE Tech + Co-host of Things. Reasons. Show
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Moderated by Anthony Saba, Executive Director, Research and Advisory, ADAPT
1:05 PM - 1:45 PM | Table Top Talks
Engage in peer-led discussions designed to share perspectives and exchange strategies in an intimate setting.
1:45 PM - 2:00PM | Wrap Up
Jim Berry, CEO at ADAPT will summarise the key themes and close the formal proceedings.
2:00PM - 2:30PM | Networking
Continue conversations and strengthen connections over drinks.
Topics Covered
2025 in Review – what worked, what didn't, what you learned in 2025.
Cutting Through the Noise – engaging executives in a crowded market and standing out with clear differentiation.
Building High-Performing Sales Cultures – resilience, accountability, and customer-centric execution.
Who Should Attend?
This exclusive workshop is for senior revenue, sales and growth leaders from IT vendors and service providers targeting enterprise and government organisations in Australia.
Attendance is by invitation-only, register now to secure your place and gain the insights you need to ground your 2026 GTM strategy in relevant, data-driven customer intelligence.
Your Agenda
12:00PM - 12:10PM
Arrival & Networking with Peers
12:10PM - 12:30PM
Welcome & ADAPT FY 2024-2025 Insights
with Jim Berry - CEO at ADAPT
- Latest EVR Benchmarking Insights
- Snapshot customer intel from CIO, Security, Data & AI
- What we’ve learned in the last 6 months hosting your customers
12:30 PM
Lunch served
12:30PM - 12:45PM
Proven ways to create and execute on a successful Australian GTM
with Anthony Saba - Executive Director, Research & Advisory at ADAPT
- Ways to execute a more successful GTM
- What do your customers want, and not want, from vendors?
- How to be of relevance and cut through at an industry level?
- How to approach customers strategically, not with product?
- Sales & Marketing alignment
- How to gain an Advantage in such a crowded market?
12:45 PM - 13:15 PM
Tabletop Peer-Peer Workshops – share best practice and hear tactical tips
with Maranda McLaren - Head of Research & Advisory Product Strategy at ADAPT
13:15 PM - 13:30 PM
Round up of Table-Top Insights
Live polling and group decisions on what matters most
13:30 PM
Closing Comments
with Jim Berry - CEO at ADAPT
13:30 PM - 14:00 PM (OPTIONAL)
Networking with Peers
Sessions will run under Chatham House Rule to enable you to share and learn best practice amongst peers with privacy.
ADAPT are at the epicentre of your Australian customer base, as the leading local research, advisory and events business.
In the last 12 months we’ve hosted and surveyed >3,000 end user business and tech executives responsible for over 50% of our GDP.
Our thriving insights, research and benchmarking services are procured daily by your prospects, customers and competitors.
Every week we’re advising the CIOs and C-suite of enterprise and government, as well as vendor leadership teams.
With the most current dataset of anyone in the country, our trusting community willingly share more information with us than any other third party.
This gives us unique access to industry lens data, a detailed understanding of personae, organisational challenges, and goals, maturity, plus the the overall performance and capital allocation of your target accounts.
On the day we’ll distil and share much of this with you as meaningful insights you can use for your next GTM planning cycle.
Location
Sheraton Grand Sydney Hyde Park
Hyde Park Room
161 Elizabeth St, Sydney NSW 2000
(02) 9286 6000
ADAPT
ADAPT is Australia’s leading Go-To-Market Intelligence, Advisory, and Events partner, helping technology vendors connect with the region’s most influential C-suite executives.
Our proprietary CxO buyer persona profiles, sector outlooks and tech adoption trends empower marketing teams to deliver greater cut-through by aligning GTM messaging, custom research and campaigns with the needs, outcomes and challenges of target ICPs within the local market.
Through our industry-leading IT conferences and bespoke roundtables, we also give you access to an exclusive network of technology executives to influence and engage senior buyer groups within your target accounts.