CMO WORKSHOP
Unlocking 2025:
Exclusive Insights from Australian Customer Research
Tuesday, 19th November 2024
12:00pm - 2:00pm (AEDT) @ Doltone House Hyde Park
Strategic success in 2025 requires a deep understanding of your customer, to then align your messaging to real business priorities and challenges, rather than leading with product.
Join 90 of your B2B Tech Marketer peers as ADAPT share the latest insights from 1,000 executive surveys, gathered this year from Australia’s top 400 organisations - between them responsible for over 60% of our GDP and 3 million staff (23% of Australia’s workforce!).
Your customer buyer groups are expanding, making sales cycles longer and less predictable. You need to understand the shifting priorities of diverse technology influencers.
ADAPT are at the epicentre of the Australian market with custom research, advisory, GTM and event services, we possess a uniquely deep understanding of key buyer personas, organisational challenges, goals, and capital allocation.
On the day, we’ll share with our community:
- Customer intel from ADAPT’s 2024 EDGE events: CIO, Security, Data & AI, Cloud & Infrastructure, Digital, Product and CX personas.
- Customer investment plans and propensity for the new FY
- Latest maturity and modernisation insights from Australia’s top performers.
- Performance correlations from customers on their modernisation journey.
- Use cases to execute on a successful Australian GTM and industry cut through.
You’ve received this invite as a Marketing or Product leader for an IT vendor targeting enterprise and government organisations in Australia.
Since seats are limited, please register for this workshop and help ensure your 2025 GTM strategy is grounded in the latest and most relevant customer insights.
Meet the Speakers
Jim Berry
Founder & CEO
at ADAPT
Anthony Saba
Executive Director, Research & Advisory
at ADAPT
Alison Walker
Strategic Partner Engagement
at ADAPT
Your Agenda
12:00PM - 12:10PM
Arrival & Networking with Peers
12:10PM - 12:30PM
Welcome & ADAPT FY 2024-2025 Insights
with Jim Berry - CEO at ADAPT
- Latest EVR Benchmarking Insights
- Snapshot customer intel from CIO, Security, Data & AI
- What we’ve learned in the last 6 months hosting your customers
12:30 PM
Lunch served
12:30PM - 12:45PM
Proven ways to create and execute on a successful Australian GTM
with Anthony Saba - Executive Director, Research & Advisory at ADAPT
- Ways to execute a more successful GTM
- What do your customers want, and not want, from vendors?
- How to be of relevance and cut through at an industry level?
- How to approach customers strategically, not with product?
- Sales & Marketing alignment
- How to gain an Advantage in such a crowded market?
12:45 PM - 13:15 PM
Tabletop Peer-Peer Workshops – share best practice and hear tactical tips
with Maranda McLaren - Head of Research & Advisory Product Strategy at ADAPT
13:15 PM - 13:30 PM
Round up of Table-Top Insights
Live polling and group decisions on what matters most
13:30 PM
Closing Comments
with Jim Berry - CEO at ADAPT
13:30 PM - 14:00 PM (OPTIONAL)
Networking with Peers
Sessions will run under Chatham House Rule to enable you to share and learn best practice amongst peers with privacy.
ADAPT are at the epicentre of your Australian customer base, as the leading local research, advisory and events business.
In the last 12 months we’ve hosted and surveyed >3,000 end user business and tech executives responsible for over 50% of our GDP.
Our thriving insights, research and benchmarking services are procured daily by your prospects, customers and competitors.
Every week we’re advising the CIOs and C-suite of enterprise and government, as well as vendor leadership teams.
With the most current dataset of anyone in the country, our trusting community willingly share more information with us than any other third party.
This gives us unique access to industry lens data, a detailed understanding of personae, organisational challenges, and goals, maturity, plus the the overall performance and capital allocation of your target accounts.
On the day we’ll distil and share much of this with you as meaningful insights you can use for your next GTM planning cycle.
Location
Sheraton Grand Sydney Hyde Park
Hyde Park Room
161 Elizabeth St, Sydney NSW 2000
(02) 9286 6000
Your Agenda
12:00 PM
Arrival & Networking with Peers
12:10 PM - 12:30 PM
Welcome & 2024-2025 Insights
with Jim Berry - CEO at ADAPT
12:30 PM onwards
Lunch
12:30 PM - 12:45 PM
Research & Advisory Insights
with Anthony Saba – Executive Director, Research & Advisory at ADAPT
12:45 PM – 13:15 PM
Tabletop Peer to Peer Discussions
with Alison Walker – Strategic Partner Engagement at ADAPT
13:15 PM – 13:30 PM
Round up of Tabletops
Sharing key takeaways
13:30 PM
Closing Comments
with Jim Berry - CEO at ADAPT
13:30 PM - 14:00 PM (OPTIONAL)
Networking with Peers
Location
Doltone House Hyde Park
South Ballroom
Level 3, 181 Elizabeth Street
(02) 8571 0622
ADAPT
Since 2011, ADAPT has been empowering leading technology vendors with the Australian-centric insights essential for connecting with and influencing their local target customers.
Through our industry-leading conferences, private roundtable events, and IT research projects, we’ve developed an unparalleled understanding of the needs and priorities of Australia's technology executives.
Our events offer a powerful platform for our partners to leverage this expertise, providing direct access to senior decision-makers and fast-tracking the relationships that can take years to build.